Charity Elections 2025

Each year, GamesAid runs an election process with its membership to identify a range of causes the industry wishes to back.

This year, GamesAid will be selecting five charities to support on behalf of the industry between April 2025 and April 2026.

As well as raising funds for those causes, GamesAid will also be providing direct support to each charity selected to help it engage successfully with the sector and to provide support throughout the year for their cause.

Nominations for charities will open, with the election set to take place in April to determine the causes we will support.

GamesAid supports a range of charities helping primarily children and young people, especially those who are vulnerable or disadvantaged, in a number of different ways.

This could range from medical support, to enabling social mobility, to offering pastoral care, to supporting individuals with disabilities or conditions, to providing access to community services, and much more.

GamesAid operates on an inclusive basis and adopts a positive approach to allowing a range of charities into the election. We therefore encourage charities to build connections with industry to get nominated

All charities that are successfully nominated and meet the eligibility criteria will be entered into a ballot of the GamesAid membership.

Each member will be allowed to select five charities on the ballot paper, which will be distributed through Choice Voting’s electronic voting platform.

The election will be conducted on a first past the post basis, with the five top causes securing the support of the charity for the coming year.

In the case of a tie, the GamesAid trustees will vote on whether to support additional causes.

1. Their main goal and activities are in support of disadvantaged children and young people.
2. It has a turnover of less than £3 million per year.
3. It spends less than 30% on administrative costs.

Charities must also be proposed by a GamesAid member, which is defined as someone who works in the UK games industry (as an employee, freelancer or within a relevant education course) and who has signed up as a member of our charity at https://www.gamesaid.org/membership.